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   Vol.64/No.44            November 20, 2000 
 
 
Pathfinder supporter places books in California stores
 
BY BRIAN WILLIAMS  
The campaign to place Pathfinder titles in bookstores to expand their sales is getting good results in the northern California area. In a phone interview, Mary Lipman from Santa Cruz reports that a recent visit to a Borders bookstore in town led to a decision by the buyer to order about 20 titles in both English and Spanish.

"I called and made an appointment the day before and we sat down for a discussion in the cafe section of the bookstore," Lipman reported. Before the meeting even started, the buyer mentioned that he had already ordered three Pathfinder titles from the national Borders warehouse in Tennessee. He said he had checked the Borders national computer inventory system and noticed it already includes six or seven Pathfinder titles, mostly in Spanish.

Lipman went through the Pathfinder catalog with the buyer and he drew up a list of the titles he plans to order. These include Capitalism's World Disorder, The Changing Face of U.S. Politics, books on Cuba, several New Internationals, and a number of pamphlets. He said he wants to use a display area just for some of these Pathfinder books. He also mentioned that the store is looking to expand the number of books it carries in Spanish. People come from Watsonville--a farming area with a sizable number of farm workers and food processing workers--asking for such literature.

The buyer also said that he likes to order pamphlets and place them next to books that take up similar issues.

"He said he'll send in the order himself," said Lipman, "but I'll be calling back next week to make sure everything went through OK."

Further north, Pathfinder supporters visited Cody's bookstore in Berkeley, California, where an order for 65 books, mostly in Spanish was placed.  
 
 
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