Detailed attention must be paid to calling and visiting the hundreds of current readers whose subscriptions are about to expire and encourage them to renew. More than 700 received renewal notices in early August.

Ilona Gersh from Detroit reports that a worker from an IBP meat packing plant that shut down a year ago decided to renew his subscription after bumping into a Militant distributor who was out doing some errands. He remembered the team of socialist workers who sold the paper outside the plant; that was when he first subscribed. “This experience convinced us we should approach some of the former subscribers from the sales campaigns of the last year or so,” wrote Gersh. “We may not have gotten in touch with them when their subscriptions were running out.”

In addition, a number of new subscriptions to the Militant arrived in New York since the renewal campaign began July 26. Among them were two workers at Verizon at a rally by telephone workers in Newark, New Jersey, as their union contract was about to expire; two participants in the UNITE national convention; and a Carpenters union organizer from Birmingham.

The three-week campaign ending August 17 is aimed at expanding the long-term readership of the socialist press, including among members of industrial unions. The overall goal is now set at 225 renewals for the Militant and 80 for Perspectiva Mundial to correspond to the locally adopted targets.

Jacob Perasso from Omaha said a meat-packer at the Swift plant there renewed his Militant subscription. “He is from the Czech Republic and enjoys the photos even though he is still learning English,” Perasso said. “He subscribed in large part because the paper supports union struggles around the world.”

Please keep these reports coming. The deadline is Sunday night each week.

Click here to see chart with results of the campaign.  
 
 
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