The Militant (logo)  
   Vol. 69/No. 18           May 9, 2005  
 
 
Omaha sets pace New International sales campaign
 
BY MARTÍN KOPPEL  
“This has been our best week so far,” was the message from Omaha, Nebraska. Campaigners for New International there sold another 11 copies of the two new issues of the Marxist magazine last week, bringing their total to 26 so far. Their report and others are an indication that those campaigning with these political weapons are getting some experience in presenting the political questions taken up in New International nos. 12 and 13.

A team from Omaha went to the University of Nebraska in Lincoln, where students purchased four copies of New International together with four Militant subscriptions, David Rosenfeld reports. A meat packer who has been getting involved with the socialist movement sold a two-pack of Nueva Internacional—the Spanish-language edition of NI—to a friend. Another meat packer bought the twin issues for himself.

Supporters of the Socialist Workers candidates around the country have found that these issues of New International explain effectively the two political axes of the SWP campaign. One is the need to organize and use union power, which is at the heart of the two main articles in NI no. 12: “Their Transformation and Ours” and “Capitalism’s Long Hot Winter Has Begun.”

“Our Politics Start with the World,” the feature article in NI no. 13, explains the other central axis of the Socialist Workers campaign: the championing of efforts by oppressed nations—against opposition by the imperialist powers—to expand access to electrical power by whatever means necessary, including nuclear energy. This is key to bridging the gap in conditions between the imperialist and the semicolonial world, between city and countryside.

In San Francisco, a worker who has been part of the fight against the denial of driver’s licenses to undocumented immigrant workers purchased both issues of the Marxist magazine along with a Militant subscription. He was interested in reading the explanation in NI no. 12 of the U.S. rulers’ attacks on Social Security and a working-class political strategy to defend the social wage.

In Los Angeles, campaigners sold 20 copies of New International at the two-day Los Angeles Times Book Fair, where they also did well in winning new readers to the Militant (see article on subscription campaign).

Over the past week, supporters of New International reviewed their campaign quotas. Concluding that their targets were too low for a five-month campaign, campaigners in a dozen cities increased their quotas by a total of 210.

The first couple of weeks in the drive brought in quick sales, many of which were to longtime readers of the socialist press. The campaign is now focusing on the key to this effort: a weekly collective drive to reach out as broadly as possible to fellow workers on the job, at union events, and in working-class districts; to students at university campuses; and elsewhere.

A request to campaigners: please send in reports on your results and how you are using the magazines in your political work.

Click here to see the New International sales campaign scoreboard
See link for New International sales offer.

 
 
 
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