The Militant (logo)  
   Vol. 69/No. 40           October 17, 2005  
 
 
New, redesigned Pathfinder Press
website is now up and running
 
BY JIM ALTENBERG  
SAN FRANCISCO—A redesigned Pathfinder Press web site is now up and running. It has the same address as before, www.pathfinderpress.com, and it incorporates the latest technology to be attractive and easier to use.

The more than 500 books and pamphlets distributed online by Pathfinder contain the historic lessons of a century and a half of struggles by working people around the world. Readers can find a wide selection of titles arranged by subject. The site can also be searched by author, by entering a title or key word, or by a book’s ISBN number. The latter is used by bookstores, libraries, and wholesalers. A “language” button enables readers to quickly find titles in Spanish and French, along with a smaller selection of revolutionary books in Farsi, Swedish, Icelandic, Greek, and Russian. These author or language searches can be shown as lists on the screen and quantities selected without having to go to each book page.

A new “Inside this book” feature allows site users to see the attractive photo sections, read introductions, and review the table of contents of many books. For each book, readers will find related titles and other books by the same author. Promotional flyers and reviews of Pathfinder books can also be downloaded from the site.

The new site will facilitate orders from individuals, and by bookstores and libraries anywhere in the world. Detailed ordering information can be found at the touch of improved “How to Order” and “Contact Us” buttons.

Ordering has been improved. Applications for new accounts and questions can be submitted right on the web site. The cost of an order is tallied at the top of the page as books are added. A new feature allows customers to reorder titles without having to search through the site for them.

Two years in the making, the site was created by a web design firm working with volunteers from the Pathfinder Printing Project. Along with creating a fresh and more attractive site, the new technology employed allows volunteers to keep it up to date with substantially less labor time than the old site.

Sales volunteers are gearing up to introduce the new site to bookstore buyers and librarians. “We’ll work together to make sure every one selling Pathfinder books in the Bay Area is thoroughly familiar with the site’s new features,” said San Francisco sales volunteer Peter Buch. “Launching the new site is a good opportunity to get back to bookstores we haven’t been to in a while. There are buyers who can be convinced to put in orders who were put off in the past by confusing aspects of the old site.”

In a letter to all current customers describing the new site’s advantages, Holly Harkness wrote, “[W]e plan to continuously improve pathfinderpress.com over the coming months. If you have any suggestions, we would love to hear from you.”  
 
 
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