Pathfinder Press sales representatives, in the first joint international effort in the United States and Canada, are visiting bookstores, libraries, colleges, and high schools to win 85 orders. The effort runs from January 1 through May 1. Fifty orders have been turned in to date. Malcolm X, Black Liberation and the Road to Workers Power, released in January, is the focus of the drive.
In February Publishers Weekly, a major print and online book trade journal widely read by book buyers, librarians, and others, featured an interview with Pathfinder Press editor Steve Clark. Pathfinder books are increasingly attractive in a time of crisis, Clark told the journal. The capitalist financial system will continue to lead to the devastation of working people and were finding that people are responding to our books.
In Washington State, sales representatives for Pathfinder contacted librarians at the Seattle public library. They purchased four copies of the title for branch libraries. Sales representatives from the Los Angeles area made nine visits recently to San Diego during a two-day regional trip. One public library buyer they met said, I dont take meetings with publishers reps normally, but I need these books. Already 26 U.S. libraries have purchased the new book.
The Midwest Book Review, a well-known journal providing appraisals of new titles for bookstore buyers and librarians, recently published a review of Malcolm X, Black Liberation, and the Road to Workers Power. The reviewer called the book a powerful and persuasive political testimony, enhanced with black-and-white photographs, a glossary, and an index.
Affirmative action needed to unite toilers
New book helps sell subscriptions
Sell the book on Workers Power
Campaign to sell 'Workers Power' with 'Militant' subscriptions: March 13-May 12 (chart)
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