The Militant (logo)  
   Vol. 67/No. 31           September 15, 2003  
 
 
Subscription renewal drive
is a success
 
BY SAM MANUEL  
Distributors of the Militant and Perspectiva Mundial far surpassed the goal for Militant subscription renewals in a four-week campaign, during which 270 readers re-upped—120 percent of the target of 225. This means that more than a quarter of subscribers from last spring renewed—the highest rate in such a campaign for at least half a decade. At the same time, partisans of the socialist publications fell short of the PM goal of 80 sub renewals with a final total of 67, or 84 percent. During the final week of the campaign 75 Militant and 26 PM readers renewed their subs.

“It took a lot of consistent follow-up work,” wrote Ilona Gersh from Detroit. “None of the subscribers were overlooked.” She said that a meat packer and member of the United Food and Commercial Workers (UFCW) who renewed his subscription to PM “supported the recent ‘Fight To Win’ tour by Róger Calero in Detroit, bringing six co-workers to meet and talk with Calero during a lunchtime meeting outside the plant.” After the discussion he decided to also help encourage others in the plant to subscribe (see coverage of Calero tour in this issue).

From Omaha, Jacob Perasso wrote that a medical student from Iran studying at the University of Nebraska renewed her Militant subscription for one year. “She handed me $60 and said to apply it to a Militant sub for as long as it will last.” After looking through a few books she also purchased a copy of New International no. 7, which features “Washington’s assault on Iraq—Opening Guns of World War III.” A reader in the Swift meatpacking plant who subscribes to PM also renewed his Militant sub.

Through such efforts, socialist workers active in the UFCW surpassed their Militant target and met their PM goal for sub renewals from co-workers.

Distributors in Seattle sold two more renewals to the Militant to make their goal and won some new ones. Chris Hoeppner said that a student at the University of Washington became a new subscriber while attending her second Militant Labor Forum along with two friends.

From Atlanta Willie Cotton wrote that regional sales teams sold Militant sub renewals to two textile workers in Kannapolis, North Carolina. One is an employee of the textile giant Pillowtex, which recently announced it’s shutting down, throwing 7,500 workers onto the street. The results of the subscription renewal campaign lay a strong foundation for a substantial increase in the long-term readership of the two publications, and to launch a drive to win hundreds of new subscribers some time in September.

See campaign chart  
 
 
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