Pathfinder supporters in striking distance of book sales goal
BY DAVE PRINCE
NEW YORKSupporters of the effort to increase Pathfinder sales by 10 percent in the last half of 2003 are within striking distance of making the international goal of selling a total $240,000 of books for the year. As of the end of November the total stood at $217,100.
Between September and November of this year, sales efforts have resulted in average monthly sales of $22,400. This includes sales to Pathfinder bookstores, independent bookstores, and libraries around the world, and sales to individuals buying from Pathfinders web sitePathfinderpress.com. A slightly higher total of $22,900 is needed in December to make the goal.
The month is off to a good start. Sales through the first week of December totaled $3,000. That figure will be augmented by the income from the 520 books and pamphlets sold at the Guadalajara, Mexico, international book fair.
Sales tables in working-class areas, on campuses, at political events, and other special opportunities, as well as from Pathfinder bookstores, are at the heart of the plans campaigners are mapping out to put the effort over the goal.
Pathfinder bookstores in the United States will be building on a successful month in November when they sold $9,885, just $300 short of their goal for the month.
Pathfinder supporters around the world will be taking advantage of sales opportunities with independent bookstores and libraries. This effort will get a special boost from the initial orders for the English- and Spanish-language editions of the new Pathfinder title Aldabonazo: Inside the Cuban Revolutionary Underground, 1952-58, by Armando Hart, as well as Rebelión Teamster, the Spanish-language edition of Teamster Rebellion by Farrell Dobbs. These titles will be available next month.
Plans are also underway to promote Pathfinder books for Black History Month in February and Womens History Month in March. Many buyers place these orders in December and January.