Use this issue to reach out to subscribers and discuss with them this letter, along with other articles. Get to know fellow readers of the paper, exchange experiences with them, and in the process convince those whose subscriptions are about to expire to renew.
Beginning on Thursday, August 24, when this issue comes off the presses, all subscriptions sold will start counting toward the Militants fall circulation campaign. The subscription drive actually starts September 9. It will last for two months, ending November 7, the date of the U.S. mid-term elections. But all readers can get a head start now, taking political advantage of the special feature in this issue, to begin winning new subscribers and increase the papers long-term readership.
This also means that any subscriptions sold at Labor Day weekend actions, some of which will be related to the fight for immigrant rights, and other such demonstrations like the September 7 rally in Washington, D.C., will be part of getting a jump in the circulation effort.
This is in line with the Militants increased political weight, one indication of which is the near doubling of the papers circulation over the last year. Where battles have already been joined in recent years, from Western coal to Midwest packing to the war industry in Florida and beyond, the Militant is known by significant layers of workers. It is recognized as a paper that not only tells the truth about these workers struggles but makes it possible for them to learn about fights by other working people in North America and the world overand thus be armed to help advance all these workers efforts. Some come to recognize partisans of the Militant as among those fighting alongside them as fellow workers; they help supporters of the paper to get the Militant, and other socialist material, into the hands of more working people.
To take advantage of this reality, Militant supporters will be offering this fall at special prices along with any subscriptionnew or renewalthe following titles: Cuba and the Coming American Revolution for $5 and The Working Class and Transformation of Learning: The Myth of Education Reform Under Capitalism for $1, both by Barnes; and the last two issues of the Marxist magazine New International at $25 for both.
Join us in this effort!
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