Vol. 72/No. 5      February 4, 2008

Pathfinder representatives are taking advantage of the concentrated effort to show buyers, librarians, and professors three collections of speeches by Thomas Sankara. These are the new edition of Thomas Sankara Speaks, as well as We Are Heirs of the World’s Revolutions and Women’s Liberation and the African Freedom Struggle, two pamphlets that have both recently been published in book form. Sankara led the 1983-87 democratic revolution in the West African nation of Burkina Faso.

The Sankara titles are featured on Pathfinder’s promotional flyer for Black History Month. So are several other titles, including the new edition of Cuba and the Coming American Revolution, by Jack Barnes, and Our History Is Still Being Written: The Story of Three Chinese-Cuban Generals in the Cuban Revolution.

“Now is the perfect time to get out Pathfinder books in a more intensified way in time for Black History Month in February and Women’s History Month in March,” said Pathfinder sales representative Theresa Kendrick in a phone interview from Miami.

“I have also noticed more interest now in Pathfinder titles such as Capitalism’s World Disorder and the issues of New International magazine, which explain the roots of the present housing foreclosure crisis and the broader world economic crisis,” she added.

Kendrick reports that sales representatives in Miami have already made six visits out of their goal of 20. Out of these, one buyer opened an account and one made a note to order John Coltrane and the Jazz Revolution of the l960s, by Frank Kofsky, and What Is Surrealism? by André Breton.

“This campaign to make 100 visits helps sales representatives make sure they follow up on all interest in Pathfinder books among buyers, giving them whatever promotional materials and technical assistance they need to place their order,” Kendrick added.

Rick Young, a Pathfinder sales representative in Chicago, noted that salespeople there discussed placing Pathfinder books in bookstores beyond the Chicago area, and are making plans to go to Milwaukee and Champaign, Illinois.

Similarly, representatives in Seattle, according to Scott Breen there, are making plans to go to Portland, Oregon, during Presidents’ Day weekend to follow up on a previous order received at a major bookstore in that area.

The national network of Pathfinder sales representatives has mapped out plans for a coordinated day of visits to bookstores on Martin Luther King Day in January and Presidents’ Day in February.  
 
 
Front page (for this issue) | Home | Text-version home